Patrika Group's the Concerned Communicator Award 2012-2013 was conferred on Mukund G. Korke, Nitin Chandra, Geeta Patkar, Sohail Shaikh, for 'School Children Suicide' campaign. And the CCA award 2011-12 was conferred on Kanupriya Taneja for 'Impact of Domestic Violence for Children.' Each of two winning entries took home the prize money of US$11,000.
This year CCA introduced a special category - Malnutrition. For this, the entry received from Concept Communication, titled 'Malnutrition' Ashok Gujrati, Vijay Kumbhar and Pier Francis, is being addressed as "Best Effort for Trying." However, to maintain the quality of award and to challenge the participants for better work, no winner was declared in this category.
The Patrika Group organised this year's Concerned Communicator Award (CCA) at Taj Lands End in Mumbai. More than 2000 entries were received from across the globe. The awards conferred included CCA 2012-13, CCA 2011-12, CCA Special Recognition and CCA Best International Entry.
CCA Special Recognition and CCA Best International Entry were conferred with a trophy and a Certificate each. The entries were invited from agencies, ad professionals and freelancers in advertising field in print on any social issue.
The Concerned Communicator Award is a social advertising awards based on philanthropic issues. 18 countries (including India) from across the globe submitted entries for consideration. This year, the award saw more than 50 entries flowing in from 17 countries and about 2000 entries from India.
The entries received for the awards were judged by a panel that consisted Piyush Pandey, Prasoon Joshi, K V Sridhar, Prahlad Kakkar, Josy Paul, Ravi Deshpande, Bharat Dabholkar and Sabbas Joseph.
The ceremony also held a session, 'Prasoon Joshi in conversation with Shahrukh Khan' wherein he spoke of his views with Prasoon Joshi, Adguru, Poet and Writer saying, "Am an employer of the myth that is Shahrukh Khan. I am pleased to be such a big star because my voice reaches so many people and affects so many lives. I understand I'm the messenger and there is an importance in that. I have a big belief that films, brands and advertisements choose you and you don't choose them. It takes confidence for the company to show so much interest in me."
Since its inception in 1997 by Patrika Group, CCA has emerged as a renowned social award for the advertising fraternity on the International platform. Over the years CCA has seen the fantastic arrival of eminent personalities such as Sir Roger Moore, Narayana Murthy, Salman Rushdie, who have released CCA posters.