iContract gets new head

Contract Advertising has roped in Prashanth Challapalli, former business head and EVP, digital, Jack in the Box Worldwide as senior vice-president and general manager, iContract. Challapalli, who has handled various blue chip brands in his career, is well known in the digital space in the country.

On joining iContract, Challapalli says, "I strongly believe that content should be inspired by culture. Context should drive conversations and technology should give creativity wings. I am excited with this opportunity to lead and shape the vision of iContract here on and am aware that the expectation will be enormous. I believe that when people with multi-faceted skills engage meaningfully, they create something truly unexpected and ahead of times," he says.

Having worked with Barua earlier, Challapalli feels confident that they can make iContract an exciting place for the people who work here and the brands the agency will handle, by offering integrated solutions across mainline, digital and other emerging media platforms.

Challapalli, who has 15 years of experience, has spent the last four years founding and expanding the digital agency, Jack in the Box. He also has expertise in media sales, entertainment marketing and advertising. At Jack in the Box, he oversaw the agency's offerings in digital marketing and digital video content production, social media management, activation, SEO and ORM, media planning and buying and web development services of brands in India and Singapore.

Before joining Jack in the Box as a founding employee, Challapalli has worked with agencies including Ogilvy, Lowe, Rediffusion-Y&R, Dentsu and Publicis. Some of his award winning work on brands includes - Sony Music (Kolaveri Di), Puma (Pimp your sole), Pepsi and Louis Philippe.

iContract is part of Contract Advertising. Some of its clients are Shoppers Stop, EPIC TV, Tata Tele-services, ING, Firstpost, Moneycontrol and Asian Paints.