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Vizeum sets-up operations in Kochi

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | August 22, 2013
This is Vizeum's fourth office in India. The agency has also entered into a strategic businesses tie up with Kerala Publicity Bureau (KPB), which will facilitate it with the access to its clients.

Aegis Media's Vizeum India has launched operations in Kerala with a new office in Kochi. This is its fourth office in India after Mumbai, Delhi and Chennai.

L-R: Jaison Philip, Jabyson Philip and S Yesudas

In addition to the launch, the agency has also entered into a strategic businesses tie up with Kerala Publicity Bureau (KPB), which will facilitate Vizeum India with access to its clients and a whole lot of others whose resources are allocated through gut feel decisions or computer algorithms.

According to S Yesudas, managing director, Indian subcontinent, Vizeum, Kerala is gaining popularity as an advertising market. "The market is yet to see real media specialists. Some aggregators are operating in the market. We intend to be a game changer here."

"We hope to help the clients anticipate and navigate the ever-changing media world and make prudent investment decisions with their marketing resources and create sustainable relationships with the consumers," Yesudas adds.

The Kochi office of Vizeum will be at Girinagar and will report to the agency's Chennai office.

Jabyson Philip, joint managing director and Jaison Philip, executive director, Kerala Publicity Bureau, say, "We felt the need to embark on this route sometime back, considering the changing dynamics and global needs. As a concerned service provider we consider it our duty to ensure our clients always get the very best. We have been scouting the market. Vizeum was introduced to us by a common connection. After we met them, we were unanimous in our decision that we needed to go no further to find a partner. We are excited about this partnership and welcome Vizeum into Kerala with warmth."

The Aegis Media India group, in addition to Vizeum, comprises of Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), Carat Fresh Integrated (Experiential), PSI (Airports), Doosra (Creative), Isobar, the global communications agency with digital at its heart and iProspectCommunicate 2, the global leader in search and performance marketing.

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