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ZeeQ launches shows to strengthen pre-schooler programme portfolio

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | August 27, 2013
The edutainment channel has already launched 'Dinosaur Train' and will launch 'Zou' on August 28.

The edutainment channel from the Zee network, ZeeQ, has acquired the rights to air 'Dinosaur Train' and 'Zou' in India.

Dinosaur Train

Zou

With the launch of these shows, ZeeQ aims at strengthening its preschooler programme portfolio. Some of the other preschooler animated series aired on ZeeQ are from the CBeebies brand, namely Teletubbies, Charlie and Lola, and 3rd & Bird.

The 24-hour channel targets children in the age group of 4-14 years and these shows cater to the pre-schoolers in India.

While Dinosaur Train is being aired Monday to Thursday at 4.30 pm, Zou will be aired Wednesday to Thursday at 2 pm, starting August 28.

The half-hour show, 'Dinosaur Train', features two animated episodes with a real palaeontologist interacting with kids who love to explore the world around them.

Meanwhile, 'Zou' is a French animated preschool series, which follows the adventure of a lovable 5-year-old Zebra. The show touches every theme of early childhood and aims to inculcate family values in children.

According to the channel, 'Zou' has been broadcasted in more than 140 territories and in 24 different languages around the world. The series became a worldwide success within a year of its telecast in the UK.

Subhadarshi Tripathy

Subhadarshi Tripathy, business head of ZeeQ, says, "ZeeQ has been working towards bringing in content that is in the best interest of children and their parents. Both the series provide clean and safe content for preschool children. While Dinosaur Train helps in building scientific thinking through the content of the show, Zou aims to inculcate lessons about growing up and family values. Such educative series help in early childhood brain development and instil moral values at a tender age."

For the record, ZeeQ is a Zee Learn initiative that aims at preparing children for the 21st century through programmes and stories that educate, inform and build life skills - all in an engaging manner. It was launched in November, 2012 as a free to air channel but eventually became a subscription-based channel. The channel currently airs a mix of live-action and animated shows. Some of its prominent shows include Teenovation, Science with BrainCafé, Word Match and M.I. Four- The Multiple Intelligence Quiz.

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