afaqs!

Grey APAC hires two senior executives to handle Gillette

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | September 10, 2013
Sanjay Chaudhari and Shahvez Afridi have been roped in as regional client service director and regional planning director, respectively, for Gillette.

A few months after winning the global creative mandate of Gillette, the Grey Group has appointed two people in the senior management level to handle the brand in the APAC region. While Sanjay Chaudhari has been roped in as vice-president and regional client service director to oversee Gillette's regional client communication strategies, Shahvez Afridi will don the role of regional planning director and will be responsible for the brand's planning practices across Asia Pacific.

Sanjay Chaudhari

Shahvez Afridi

Chaudhari and Afridi will report to Fernando Beretta, executive vice-president (Procter & Gamble), Grey Group Asia Pacific.

"We are excited to have Gillette. This is the second P&G account won by Grey globally following Duracell. The win signifies the client's continued trust and confidence in Grey," says Beretta, adding that the Asia Pacific region is a huge untapped potential in terms of the male grooming market. "Rising affluence is resulting in growing disposable incomes and encouraging more generous spending by men on themselves. With the strategic insights and broad management experience, I am confident that Sanjay and Shahvez are well-positioned to drive the next growth phase for Gillette," he states.

With more than 22 years of experience, Chaudhari was earlier with Ogilvy Global Brand Management, Japan, as general manager. He has worked on various brands including Unilever, Johnson & Johnson, Colgate Palmolive, Coca-Cola, American Express, Motorola and Philips.

Besides Japan, Chaudhari has worked extensively in various Southeast Asian and West Asian markets such as Hong Kong, Singapore, Thailand, Taiwan, Morocco and Lebanon. Some of the agencies he has been associated with include DDB Worldwide, Dentsu and Lowe Worldwide.

Chaudhari is an alumnus of Clark University, US, where he completed Masters of Business Administration.

Afridi was earlier with BBDO, Singapore, where he led the planning function. In his 19-year career, Afridi has also worked with Lowe Lintas, Mumbai and Delhi, where he was responsible for consumer and strategic planning for brands like Procter & Gamble. At The Nielsen Company, Thailand, he was advisor for strategy and brand planning. Afridi is an engineer and has obtained a Masters degree in management studies from the University of Bombay.

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