McCann Worldgroup India walks away with Grand Prix at Spikes Asia 2013

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | September 18, 2013
The agency won the Grand Prix in the Design category. In all, 27 awards were given to Indian agencies across eight categories.

Spikes Asia 2013 announced the winners at an award ceremony in Singapore on September 17. Out of a total of 4,832 entries, 401 made it to the winners' list.

Spikes Asia

McCann ad for ATSS

Of these, 27 awards were given to Indian agencies across eight categories such as Design (four), Film (one), Film Craft (seven), Media (three), Outdoor (six), PR (two), Print (two) and Print and Poster Craft (two). Indian agencies had won 47 awards across 12 categories in the previous edition of Spikes Asia.

This time, McCann Worldgroup India (Mumbai) bagged the Grand Prix in the Design category in the Posters sub-category. The agency won the metal for ATSS' Keyless Entry System. The brief from the client was to promote and advertise the biometric fingerprint door lock system and show its efficacy as compared to regular house keys. The agency wanted to illustrate the sheer frustration people suffer when searching for their house keys, in their bags or pockets. To represent the same, it created three quirky characters whose bags would have a range of interesting items that can come in the way while searching for keys. The agency used twisted hands, and placed the objects around them, one of which were the keys, which would be the hardest to find.

In the Design category, McCann Worldgroup India (Mumbai) also won a gold for its campaign, 'Author Headphones', for Penguin Group India audio books. Meanwhile, O&M Mumbai and Taproot India won a silver and bronze metal each for Gujarat Tourism and BCCL campaigns, respectively.

In the Film category, JWT India bagged a bronze in the Clothing, Footwear & Accessories sub-category for Nike India's Parallel Journey's campaign. The same campaign also won a gold in the Film Craft category in Editing and a silver each in the same category in Direction, Sound Design, Art Direction and Best Use of Music sub-categories.

The bronze in the Film Craft category was given to Lowe Lintas & Partners (Mumbai) for HUL's Help a Child reach 5 campaign in the Cinematography sub-category. In the same sub-category, JWT India won a silver for Nike's Parallel Journey's campaign.

McCann Worldgroup India bagged a gold in the Media category for the Best Use of Screens for The 'B-Movie Star Affection Aids' awareness campaign. While O&M won a silver in the same category for HUL's Lifebuoy, DDB Mudra Group (Mumbai) bagged a bronze for Aarambh's Help Desk campaign.

In the Print and Poster Craft category, the gold was given to McCann Worldgroup India for Penguin Group (India) audio books - William Shakespeare, Mark Twain and Oscar Wilde - in the Art Direction sub-category. The same campaign also bagged silver in Illustration sub-category.

In Print, McCann Worldgroup India (Mumbai) won silver for Lava Mobiles Xolo's English to Swahili campaign in the Home Appliances, Furnishings, Electronics & Audio-Visual sub-category. The agency also took away a bronze trophy for Penguin Group (India) audio books - William Shakespeare ad in Publications and Media.

BBDO India (Mumbai) won a silver and a bronze for P&G India Gillette's Soldier for Women campaign in the PR category, in the Corporate Reputation and Consumer Products sub-categories.

India brought home majority of its awards in the Outdoor category. O&M (Gurgaon) won gold awards for its work on Philips Electronics India LED Torch - Forest, Gorge, Alley campaigns - in the Billboards & Street Furniture and Indoor sub-categories.

In the Outdoor category, McCann Worldgroup India won a bronze for Penguin Group (India) audio books - William Shakespeare, Mark Twain and Oscar Wilde - in the Billboards & Street Furniture sub-category. The William Shakespeare campaign also won a bronze in the Indoor Poster sub-category. The other bronze winners in Outdoor were O&M for its Mattel Toys' Grass campaign (Indoor Poster sub-category) and Grey Worldwide India for its DHL Express Courier's Divorce DHL campaign (Billboards & Street Furniture sub-category).

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