Lokusdesign, a branding and packaging design consultancy, has released its latest report on the body spray industry, which it gathered after speaking to consumers and brand managers in the sector.
The roll on deodorant industry is relatively new and valued at a smaller Rs 400 crore.
Lokusdesign's report suggests that male working professionals spend more on body sprays when compared to any other category.
The report also reveals that body spray brands have been unable to engage and connect with the consumers, and need to invest more to create connect. The report highlights the opportunity for brand innovation in each consumer category, and the extent to which innovation can help.
Read the entire report below: