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Viral Now: Horror in a Coffee Shop

By Satrajit Sen , afaqs!, New Delhi | In Digital | October 10, 2013
A marketing prank for upcoming horror movie "Carrie" has unsuspecting coffee shop customers in shock at a café in New York City's West Village.

It is not every day that a coffee shop customer is served with a dose of horror along with the regular caffeine shot.

Carrie promotion in a coffee shop

A prank carried out to promote the forthcoming horror movie Carrie has freaked unsuspecting coffee shop customers at Snice Cafe in New York City's West Village. The customers were in for quite a surprise when a young woman used her "telekinetic" powers to move a man up a wall after he spilled hot coffee on her computer.

Telekinetic comes from telekinesis, which is the power to move something by thinking about it without the application of physical force.

The action was created by the team behind Carrie, starring ChloŽ Grace Moretz and Julianne Moore and which opens in theatres on October 18. The video was the creation of Thinkmodo, a New York-based viral video marketing company.

Brought to life with actors, a stuntman and remote-controlled props, the creators went through a great deal of preparation. The team then connected a stuntman via wires to a wall, and prepared remote controlled tables and chairs. They also applied springs behind pictures on the wall as well books on shelves.

The video shows that many of the people in the coffee shop were actors helping to set the atmosphere as they prepare to scare the living daylights out of unsuspecting customers.

One of the actors then "accidentally" spills coffee on another acting customer, who gets angry for spilling it on her laptop. Seemingly losing it, she yells, "You know what? Just get away from me!"

She then lifts her hands palms up and the actor flies against the wall and is dragged up, and is finally pinned halfway up. The clip shows customers flipping out, with their mouths wide open, some of them screaming.

The so-called telekinetic actress then starts to freak out herself, and throws her arms forward, making all the tables and roll away from her. She finally screams, sending frames and books crashing to the floor.

The video, which was uploaded on October 7, 2013, had already received 13.4 million views at the time of writing this piece.

(Viral Now is a section about videos that are catching people's fancy on social media).

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