The first week for '24'

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | October 11, 2013
The Anil Kapoor-starrer has recorded 3,134 TVTs in its opening week. Can it fill the rather large shoes of Colors' widely popular show 'Comedy Nights with Kapil'?

Anil Kapoor-starrer '24', one of the most awaited television fiction series, has recorded a TVT (television viewership in thousands) of 3,134 in its opening week. The show launched on October 4 and is placed at the 10 pm slot on Friday and Saturday on Colors.



Once Upon A Time in Mumbai Dobara

'24' is one of the most expensive television series (fiction) and has replaced Colors' fiction property Uttaran on Fridays and 'Comedy Nights with Kapil' on Saturdays. As per TAM data (HSM, C&S, 4+, including LC1 markets) provided by a subscriber, while Comedy Nights with Kapil fetched 4,462 TVTs on Sunday, September 29. Meanwhile, Uttaran averaged 4,056 TVTs in this week (Monday to Thursday) as compared to 3,464 in the earlier week (Monday to Friday). The numbers reflect that '24' delivered lower viewership than what the slots used to generate for the Viacom 18 channel.

Colors' remained at No.2 in the Hindi general entertainment channels (GECs) hierarchy with 476,063 GVTs (gross viewership in thousands) as compared to 458,409 GVTs in the last week. It had premiered Sonam Kapoor, Abhay Deol and Dhanush-starrer Raanjhanaa on September 29 that fetched 4,493 TVTs in its first airing at 1 pm and 3,400 TVTs in its second telecast at 6 pm.

Meanwhile, Star Plus continued to lead the flock with 501,683 GVTs (last week 506,317). Four of the channel's shows featured in the top 10 shows' list.

At No. 3 is Zee TV that closed the week with 415,793 GVTs (last week 384,111). The channel could manage to push three of its shows to the top shows' list.

Life OK held on to the fourth and grew from 334,306 GVTs in week 39 to 347,291 GVTs in the week ended October 5.

Sony Entertainment Television managed to hop back to No.5, pushing its sister channel Sab TV to the sixth position. The channel had premiered Once Upon A Time in Mumbai Dobara on September 29 that garnered 4,940 TVTs. The channel closed the week with 323,337 GVTs (last week 286,083). Sony had aired the extension of CID's 1000th episode that featured in the top shows' chart.

Sab TV, meanwhile, grossed 317,170 GVTs in the week. It had registered 331,772 GVTs in the previous week. Its flagship show Taarak Mehta Ka Ooltah Chashma found its place in top 10 shows' list, again.

Sahara One closed the week with 33,222 GVTs (last week 26,838) and remained at the bottom of the Hindi GEC ladder.

Star Plus' Diya Aur Baati Hum retains its position of being the most watched show on Indian television with 9,911 TVTs (last week 9,614) in Week 40. It was followed by Zee TV's latest historical show, Jodha Akbar that gathered 9,337 TVTs (last week 8,027).

At No.3 is SAB TV's flagship property, Tarak Mehta Ka Ooltah Chashma that garnered 8,489 TVT (last week 8,096) while Star Plus' Pyaar Ka Dard stood as the fourth most watched show in week 40 with 7,708 TVTs (last week 7,191). Following Pyaar Ka Dard is the same channel's two other fiction shows Yeh Rishta Kya Kehlata Hai with 7,614 TVTs (last week 6,328) and Saath Nibhana Saathiya with 7,237 (last week 7,101) TVTs respectively.

Sony' CID took the next spot with 7,048 TVTs (last week 5,505). Colors' Baalika Vadhu slipped to no.8 in week ended October 5 with 6,759 TVTs (last week 7,797).

Zee TV's Sapne Suhane Ladakpan Ke and Qubool Hai registered 6,490 TVTs (last week 5,343) and 6,003 TVTs (last week 5,511) respectively.

For the record, TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

Search Tags

© 2013 afaqs!