Prime Market Reach as roped in Anil Goyal as vice-president, outdoors, for its OOH operations. Goyal has more than 15 years of experience and has moved in from Ronak Advertising, where he was working as business director.
Speaking on his mandate, Anil Goyal says, "I will be responsible for both business development and vendor management. My key priorities will be to manage long term relationships with the clients."
Goyal will manage pan-India outdoor operations for the group.
Amit Goyal says, "Anil brings on board keen understanding of the entire gamut of the OOH media business as a planner and strategist and we understand his cross-functional skills will be an asset to PMR."
Speaking on the industry scenario, Anil Goyal says, "Last year was not that good but post elections, mid 2014, we will see revival in the industry."
With an experience of more than 15 years, Goyal has worked for different companies such as Grey Advertising, Contract Advertising, Lintas Group, GroupM, Lodestar Universal and others. His longest stint was with Lodestar, which lasted for six years.
Prime Market Reach is an OOH division of Primetime Group. It offers over 28,000 sites across 370 cities and has worked with top clients across categories such as automobiles, finance, consumer durables, FMCG, IT & telecom, fashion, media and entertainment and others. Some of its key clients are Hyundai, Metro Shoes and Racold Thermo.