STAR India has appointed Gaurav Banerjee as the general manager for its flagship Hindi general entertainment channel, Star Plus.
In his last role, Banerjee was designated as executive vice-president (content strategy) at STAR India. He helped shape content strategy for Life OK in addition to Star Plus, where he developed shows like Mahadev, Diya aur Baati Hum and Sasural Genda Phool.
In his new role, he will continue to report to Sanjay Gupta, COO at STAR India.
Banerjee studied at St Stephen's and MCRC, Jamia, and joined Aaj Tak in 2000. He was the anchor for the war room that covered the Afghan war and elections.
He then joined STAR News as anchor for the 9 pm news and was the executive editor of prime time news. He was also responsible for the launch of STAR Ananda. Banerjee is credited with the setting up of STAR's regional channels. He joined Star Plus in October, 2009 and played a pivotal role in shaping content around its 'Rishta Wahi Soch Nayi' theme.