Digital content services company Trivone Digital Services has acquired Godot Media, a Bengaluru-based specialist content services boutique that serves customers in the US and India. The acquisition will enable Trivone to provide a full service offering in the digital content services market.
Trivone has been following the acquisition model from 2011 when it acquired the management rights for UTV's information technology portals, TechTree.com, ChannelTimes.com and CXOToday.com.
The company had also acquired entertainment portal Chakpak.com from FlipKart and an automobile portal, Wheelsunplugged.com, in 2012.
Godot operates on the concept of 'Content as a Service', serving customers through an internally developed technology-enabled content marketing solution. Leveraging the customised platform, the company plans to offer additional content-based services to its existing and new customers in India and worldwide.
Speaking on the acquisition, Trivone promoter and veteran journalist L Subramanyan (Subu) says, "Working with our existing services customers, we have long felt the need to complement our content offerings, along with associated services such as design technology and social media. Godot has been one of the forerunners in this space, having created a technology-enabled content service platform."
Vishal Dutta, co-founder and CEO, Godot, says, "Having been the pioneers in this area, we were looking to expand our footprint inorganically. We believe that combining the strengths of Trivone and Godot will provide the market with world-class capabilities covering the entire gamut of digital content services," says Subu and reveals that the company is positioning the combined offering to existing customers of both the entities, besides extending the same to its overseas customer base.
Trivone offers complete digital asset integration services to its clients and manages seven digital media properties. Accel Partners is an investor in the company.