Text100 recently released the fourth report under its Digital Indexes series; the current report is about Consumer Electronics. Having mapped over 2000 respondents across seven Asian countries, the report shows how about 68 per cent of the people end up buying the device that they have researched about the most.
As per the study, people below 24 years of age research more than any other age group, while those purchasing Traditional Electronics and Home Appliances are the only decision makers who are not predominantly influenced by word of mouth. In all the countries covered by the research, males below 35 years of age more frequently test, purchase and advocate new technologies at a faster rate than others.
The study also reflects the possibility of buying a second hand device, app or electronic item.
Read the entire report below: