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GEC Watch: Premiere of Boss boosts Colors' viewership

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | November 29, 2013
Akshay Kumar-starrer Boss premiered with 8464 TVTs on Colors. The ratings were same as the channel's comedy reality show, Comedy Nights with Kapil.

Colors' held on to the second spot in the Hindi general entertainment channels (GECs) hierarchy with 513415 GVTs (gross viewership in thousands) as compared to 479010 GVTs last week.

Boss

Jodha Akbar

Taarak Mehta Ka Ooltah Chashmah

Pyaar Ka Dard

As per data provided by a TAM subscriber (HSM, 4+, C&S, including LC1 markets), Colors had premiered Akshay Kumar-starrer Boss on November 23 that fetched 8464 TVTs at 6 pm.

Meanwhile, Star Plus continued to lead the flock with 560497 GVTs (last week 529193 GVTs). Five of the channel's shows featured in the top 10 shows' list.

At No. 3 is Zee TV that closed the week with 433447 GVTs (last week 440447 GVTs). The channel could manage to push only one of its shows to the top shows' list.

Life OK held on to the fourth spot with 335013 GVTs in Week 47 as compared to 340200 GVTs in Week 46 of TAM. It is followed by MSM's second GEC, SAB TV, that grossed 308133 GVTs (last week 315637 GVTs) as its Taarak Mehta Ka Ooltah Chashma featured in the top shows' list.

Sony Entertainment Television managed to conclude the week with 269332 GVTs as it garnered 297801 GVTs in the last week.

Sahara One closed the week with 30429 GVTs (last week 35749 GVTs) and remained at the bottom of the Hindi GEC ladder.

Star Plus' Diya Aur Baati Hum retains its position of being the most watched show on Indian television with peak rating of 12541 TVTs in Week 47. It was followed by Zee TV's latest historical show, Jodha Akbar that gathered 10470 TVTs.

At No. 3 is SAB TV's flagship property, Tarak Mehta Ka Ooltah Chashma that garnered 9466 TVTs while Star Plus' Saathiya Saath Nibhana was the fourth most watched show in Week 47 with 8759 TVTs.

Following are Boss and Comedy Nights with Kapil, both on Colors, that shared the spot with 8464 TVTs. Star Plus' Yeh Rishta Kya Kehlata Hai and Pyaar Ka Dard rated 8307 TVTs and 7889 TVTs, respectively.
Colors' Baalika Vadhu is at No. 8 in the week ended November 23 with 7828 TVTs.

Next is Star Plus' Mahabharat that fetched 7739 TVTs as Colors' Sasural Simar Ka stood at No.10 with 6949 TVTs.

For the record, TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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