afaqs!

Big Bazaar meets creative agencies

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | December 02, 2013
The process is underway in Mumbai.

Big Bazaar, the hypermarket chain from the Future Group, is currently in the process of meeting creative agencies. The process began recently and is underway in Mumbai.

Big Bazaar

Industry sources close to the development have confirmed the news to afaqs!.

The brand has already initiated conversations with a few leading creative agencies. Sources inform that creative briefs have been given out and presentations are likely to take place shortly.

Most recently, DDB Mudra has worked on this account. The agency has created some memorable work for the brand, including 'India's Most Stylish Homes' campaign, an effort aimed at promoting the affordability of stylish decor, attracting new customers to the brand's stores and popularising home decor as a category for consumption across various classes of buyers.

Among the agency's recent work for the brand is its TVC for Big Bazaar's Mahabachat campaign released around August, this year. The catch-phrase was 'Ab Paise Ka Power Badhega'.

A couple of years back, on the occasion of completing 10 years of its existence, Big Bazaar unveiled a new logo (developed by Bengaluru-based design house Idiom) with a new tagline, 'Naye India Ka Bazaar'. At the time, Mudra created an ad campaign to promote the brand's new stance. Earlier, the tagline was 'Isse Sasta Aur Accha Kahin Nahin,' one clearly centred on affordability.

K B Vinod and Bhupal Ramnathkar's advertising agency, Company, handles the creative duties for FBB (Fashion@BigBazaar).

For the record, Big Bazaar was first launched to amalgamate the look, touch and feel of Indian bazaars with the choice, convenience and hygiene that modern retail provides. The first three Big Bazaar stores were launched in 2001, within a span of 22 days in Kolkata, Bengaluru and Hyderabad. Now, it has crossed well over 120 stores nationwide.

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