Maharashtra Times has launched its eighth edition from Ahmednagar at a cover price of Rs 3 and with an initial print run of 28,000 copies.
The latest edition will have 18 pages throughout the week and will compete with Lokmat in the region that has a population of 4-5 lakh. It will target households belonging to SEC AB.
According to industry sources, the revenue of the Ahmednagar market is estimated at Rs 10-15 crore.
The ad-content ratio for Maharashtra Times' Ahmednagar edition will be 40:60. It will attract more local advertising when compared to national advertisers. The editorial operation will be run from the local desk at Jalgaon.
According to industry sources, Maharashtra Times is looking at pan-state operations and contagious expansion across the state. Also, Ahmednagar was the most logical of the areas to enter considering the ad market of the state.
Maharashtra Times launched the Ahmednagar edition with a brand campaign titled Ahmednagar Rising, which spoke about local achievers throughout genres who are not celebrated in the main newspapers.