Colors, Life OK and Sab TV lost numbers while all other Hindi general entertainment channels gained viewership, in the week ended December 7.
Star Plus, the flagship Hindi GEC from the STAR India stable, continues to lead the genre with 561197 GVTs in Week 49 as compared to 548331 GVTs in the previous week. The channels' important properties scored well. Mahabharata and Nach Baliye ended the week with 6689 average TVTs and 3945 TVTs, respectively. The channel launched a new show last week, 'Yeh Hai Mohabbatein' which garnered 2320 average TVTs.
As per TAM data (HSM, 4+, C&S, including LC1 markets) provided by a TAM subscriber, Zee TV took the second spot with 479878 GVTs, 31325 GVTs more from Week 48. Channels' flagship dance show, Dance India Dance, now in its fourth season, clocked 4565 TVTs. It's annual award show, Zee Rishtey Awards which was telecast on December 1 scored 8599 TVTs.
Colors held on to the third spot with an addition of 22232 GVTs to register 546302 GVTs. The important properties of the channels had viewership as, Bigg Boss scored 5262 TVTs, while 24 and Comedy Nights with Kapil scored 2523 TVTs and 7522 TVTs, respectively.
At No.4 is Life OK with 325066 GVTs (last week 334327). SAB, the second rung Hindi GEC from Multi Screen Media, lost 8407 GVTs to record 260862 GVTs.
Meanwhile, Star Utsav (87626 GVTs), Zee Anmol (62874 GVTs) and Sahara One (34881 GVTs) were listed next.