afaqs!

Viral Now: The perfect message

By Raushni Bhagia , afaqs!, Mumbai | In Digital | December 16, 2013
The video, which was published on December, 2 in an attempt to provoke acceptability of disabled people in the society, has garnered close to six million views on YouTube.

Ever came across a deformed mannequin in a high class showroom? In a world obsessed with perfection, 'Beauty lies within' has been banished to the realms of literature. Despite numerous protests on the too-perfect proportions the replicas showcase, the ground reality is different.

The Pro Infirmis video

Pro Infirmis, an organisation for the disabled, has made an attempt to make people take notice of the discrepancy and represent the feelings of a large chunk of the population on the occasion of International Day of Persons with Disabilities. For the initiative, the organisation attempted to raise awareness among the citizens of Zurich, Germany, and dressed up a store window with mannequins that were not factory-made, perfect-proportioned figures, but suitably changed to represent real people with real disabilities/deformities such as scoliosis, brittle bone disease or shortened limbs. The entire process of making these custom-made 'imperfect' mannequins, captured in a video, was shared on December 2 in an attempt to encourage acceptability of disabled people in the society.

It starts with close shots of the perfect curves in a normal mannequin, and cuts to the door of the workshop, which shows a man entering on his crutches. He is followed by people on wheelchairs, a woman with spinal deformity and a few people limping in. The video plays 'Lost at Sea' track by Dave Thomas Junior in the background.

After explaining what the designers intend to do, they click photographs and take measurements of these disabled people to create mannequins that are exact replicas of them.

The remodelled mannequins are placed in the shop window, and brief glimpses of the reactions of passersby are also captured in the video, along with the reactions of the protagonists. The video ends with the message, "Because Who is Perfect? Get Closer."

The video has garnered close to six million views on YouTube.

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