There was no fixed agenda or any announcements yet Publicis Groupe CEO Maurice Levy kept the pace alive at a media interaction on Thursday in Mumbai. Levy was in town to check on the agency's Indian arms; this visit comes after a gap of about two years.
He also stated that appointing an India head was a possibility; the two companies hadn't discussed about it as they were waiting for all the authorisations to come through.
Since 2006, Publicis Groupe has been steadily focusing on its two development pillars, namely digital and emerging markets. Today, the company has grown at an accelerated pace in Brazil, has already doubled in size in China and will double its size in India by next year. In fact, the growth rate is such that the emerging markets comprise roughly 25 per cent of the company's revenue share, which it wants to grow by 35 per cent by 2017. "After the merged operations, we will have doubled the current size in all these markets," Levy stated.
Levy also stressed how important the Indian market was to the company. According to him, India was one of the strategic markets for the Publicis Groupe with a lot of potential, where it wanted to invest and was investing. Considering that the World Bank has predicted that India will have the largest middle class market by 2030, before China, makes it a good investment choice. In addition to this, the Indian market is filled with great knowledge of digital and IT. However, the digital growth is paradoxical. Despite so much of knowledge in the field, the digital penetration in the country is one of the lowest. However, there also lies the potential, he added.
Speaking on WPP CEO Sir Martin Sorrell's comments on the Publicis-Omnicom merger, "Personally, I like to comment on something I know well. I know my company well and focus on it, which leaves me with very little time to talk about the competition or worry about what they have to say," Levy quipped.