Dainik Bhaskar reaches out to youth

By Devesh Gupta , afaqs!, New Delhi | In Media Publishing | December 23, 2013
The news publication has launched the second season of Brain Hunt.

With an aim to reach out to youth in schools, Dainik Bhaskar has launched the second edition of Brain Hunt. It includes creative and innovative activities that involve interactive participation. Some of the topics range from pre-historic era to wars, kindergarten tales, election and zombies to a game of snakes and ladders.

Vinay Maheshwari

In Season 1, there were 16 such activities where students from more than 4,000 schools participated. This time, the group has kept the activities as a surprise for the youth.

The multimarket initiative of Bhaskar Champs and Dainik Bhaskar Group will be carried out across MP, Chhattisgarh, Rajasthan, Chandigarh, Punjab, Haryana, Himachal Pradesh, Gujarat, Jharkhand, Maharashtra and Delhi.

The activity began on November 25 and will end around July/August, 2014. The group is creating buzz around the activity through print advertisements in the group publications, radio spots on 94.3 My FM and school presentations by Dainik Bhaskar teams.

Speaking about the idea, Vinay Maheshwari, VP, sales and market development, Dainik Bhaskar Group, India, says, "Realising the growing relevance of constant innovation; we have tried to nurture some of the smart and curious brains as visionaries of tomorrow through this activity. We firmly believe that this activity is an eventual delight and stress buster for students during the exam season and simultaneously it will be a wonderful experience for students and the school community at large."

The activity is completely in-house and helps the brand to gain valuable brand mileage and future readership for the group publications.

During Season 1 of the activation, Dainik Bhaskar got a good turnout of more than 3 lakh students from 11 states and 54 cities. (Chandigarh - 13,438, Delhi - 15,399, Madhya Pradesh - 78,900, Rajasthan - 1,06,012, Gujarat - 19,547, Jharkhand - 32,633, Maharashtra - 7,001 and CPH2 (Chandigarh, Punjab, Haryana and Himachal Pradesh - 27,944).

The Bhaskar Champs Club is a special initiative of Dainik Bhaskar Group that provides a platform for kids to interact with other school students through various engaging activities. It was launched in 2010. Some of the activities under this initiative are Bhaskar Champs Scrapbook Activity, Junior Picasso - A National Level Painting Competition, Junior Editor 2011, 2012, Brain Hunt 2012 and 2013.

Some of the other initiatives from DB Group are the MiE programme (Magazine in Education programme) to promote magazine reading; 'Khul Ja Sim Sim' and 'DB Money Plant'; and the women connect programme, Madhurima Diamonds Club.

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