Chandan Deep Singh Dang joins Tupperware as CMO

By afaqs! news bureau , afaqs!, Mumbai | In Marketing | January 16, 2014
He moves in from Wrigley, where he was sales director (India and SEA). The company has appointed a CMO after two months of Anshu Bagai's exit.

In a recent development at Tupperware India, Chandan Deep Singh Dang has been appointed chief marketing officer.


Dang occupies a post left vacant after the exit of Anshu Bagai in October, 2013. Bagai joined AMC Cookware as managing director.

In his new role, Dang will be responsible for conceptualising, designing and implementing strategic initiatives to drive the company's growth in India. This includes development and launch of India-specific products and programmes, building consumer insights, creating relevant communication, brand building and driving effective incentive and loyalty programmes for the field force.

He will also handle institutional sales for Tupperware.

Talking about his new role, Dang says, "Tupperware has built a strong brand and business in India with its unique combination of fascinating and innovative products, a motivated team and a wonderful direct selling system. It is a privilege to be associated with Tupperware and I look forward to developing the business to the next level and beyond."

Dang has moved to Tupperware India from Wrigley, where he was sales director (India and Southeast Asia).

He started his career as management trainee with Hindustan Unilever (HUL), where over eight years he worked in different sales and marketing roles. Thereafter, he moved to PepsiCo India as general manager, marketing, and category head for the Indian snack foods category (featuring brands Kurkure and Lehar).

After two years in PepsiCo, he joined Nokia India, where he spent seven years in different roles. As business manager and marketing head (multimedia business) he was associated with Nokia's high-end N-series launch, and helped build partner ecosystems around them such as Nokia music and Email. In his next role at Nokia as channel and general retail head, Dang jointly led the India team. He has also worked as general manager of the large North India Business Unit.

Dang holds a B.E (Honours) degree from Birla Institute of Technology and Science, Pilani (Rajasthan), and a PGDM from IIM Kolkata.

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