Dainik Bhaskar Group to launch third edition of Mosaic

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | January 20, 2014
Dainik Bhaskar is inviting entries for the third edition of Mosaic - India's Best in Print Advertising. It will feature the creative campaigns of India's leading agencies.

After the resounding success of two successful editions of Mosaic, Dainik Bhaskar Group has now started work on the third edition, Mosaic 2014 - India's Best in Print. The group is inviting entries for it.

Mosaic is a compendium of the most ingenious and inspiring Indian print advertising. It is an effort from the Dainik Bhaskar Group to showcase in a single collection, the best of India's print work. It is launched with an aim to encourage and celebrate print advertising and is curated by afaqs!.

The first edition featured over 70 print campaigns by 25 leading agencies, while the second edition showcased the best of print ads of 105 brands created by more than 31 leading creative agencies in India.

Girish Agarwal

Sanjeev Kotnala

The e-book version of Mosaic has been downloaded 12,000 times.

The coffee table book includes comments by the national creative directors on the rationale behind the choice of the creatives they considered to be the best illustration of work by their agencies. It also has a section that highlights the 'top-picks' by the leading media practitioners/clients.

Commenting on the third addition of Mosaic, Girish Agarwal, director, Dainik Bhaskar Group, says, "We are proud to bring forth the 3rd edition of Mosaic. This endeavour was launched by Dainik Bhaskar with the aim to showcase in a single collection, the great work being done in India in print advertising, while we have mostly referred to global compilations. This glaring gap has been bridged by Mosaic. We are delighted that this has evolved into a brilliant source of inspiration and reference to the upcoming talented creative teams, clients and the agencies themselves in a format that can be easily accessed by all. We would like to thank all our agency partners and well-wishers for their support as we look forward to developing this exciting initiative further."

Sanjeev Kotnala, VP and national head, Marcom, Dainik Bhaskar, says, "It has been a real pleasure to see Mosaic establishing itself and growing to become a reference point for some of India's best print creatives, and evolve from being more than just a celebration of the best print work. Though Mosaic's focus has never been on only showcasing award winning creatives, never-the-less it sure is encouraging to note that a work featured in Mosaic has also been a winner at various national and international award platforms. For us at Dainik Bhaskar, it is our significant endeavour to highlight the Indian talent within agencies and inspire them to do even better."

DB Corp publishes eight newspapers with 66 editions, 199 sub-editions in four languages (Hindi, Gujarati, English and Marathi) across 13 states in India. Its noteworthy newspaper brands are Dainik Divya Marathi, Business Bhaskar, DB Gold, DB Star and DNA (in Gujarat, Rajasthan and MP) on a franchisee basis. The company's other business interests also span the radio segment through the brand My FM radio with presence in seven states and 17 cities, and a strong online presence in internet portals.

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