afaqs!

Zee TV weaves history into a game

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | January 20, 2014
The channel has launched a mobile game and an e-book about its popular fiction property, Jodha Akbar.

After the launch of '24-the game' by Colors, now it's Zee TV which has launched a mobile game for its fiction show, Jodha Akbar. The historical love saga has been getting good viewership for the channel. In Week 2 of 2014, the show garnered 12032 TVTs. The channel has extended the show to the digital platform by launching an e-book about Mughal history.

Snapshot of the newly released e-book

Snapshot of the newly released e-book

Snapshot of the recently released mobile game

Snapshot of the recently released mobile game

In the age of 'on-the-go content consumption', mobile games are a significant way to promote TV content.

The channel claims to be targeting kids and adults through the e-book. It states, "The digital rendition of India's history opens up an exciting avenue for children who shy away from their History text books. Plus, even adults don't remember the broad chapters of Indian history after having gone through the grind at school. Ensuring that its readers stay glued to it once they start, Jodha Akbar's e-book titled 'The Zee TV Mughal Empire E-Book' presents historical facts and figures through vibrant word pictures, an arresting narration and illustrations that entertain while educating."

The book starts during the times of Babar and spans across various centuries.

The game comprises of six mini-games, including The Grand Entry (a quiz about the Mughal Empire), The Ride of your Life (battle and adventure game), The Battle Royale (battle and adventure game), Fort Quest (saving the fort), The Nine Jewels (a secret game which is to be unlocked after gaining a lakh points) and The Hot Spot (spot the difference).

In an official communiqué, Akash Chawla, head, marketing, national channels , ZEEL, says, "At a time when 'on-demand' and 'on the go' entertainment is the order of the day, we have been successful in providing our viewers with both, on-air as well as digital content that has kept them engrossed and engaged. While entertaining the masses with our on-air content remains our mainstay, we have gone the edutainment way while creating a digital footprint with Jodha Akbar."

The game and e-book are available online at www.zeetv.com/jodha-akbar; on the Android platform as 'Jodha Akbar Game'; and 'The Zee TV Mughal Empire E-Book'. The two will be extended on the iOS platform in a short while.

Recently, Colors launched '24-the game' for its innovative fiction property, 24. These two are the only games woven around fiction shows on Hindi GECs.

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