Radio Mirchi is the official partner for Hockey India League 2014

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | January 23, 2014
The radio station aims to recreate the on-ground excitement of the tournament exclusively for its listeners.

Radio Mirchi, the radio station network from Entertainment Network India (ENIL), has been signed as the official radio partner of Hockey India League.

Vivek Modi

Hockey India League is sponsored by Hero.

With the new tie-up, Radio Mirchi aims at recreating the on-ground excitement of the tournament on-air, exclusively for its listeners. The station will provide its listeners opportunities throughout the tournament to connect to their favourite players. The radio broadcaster also intends to catch the stadium excitement. There will be live analysis of the event along with the players' pre-game, post-game and intermission reports. A few lucky listeners may also get a chance to win passes to the tournament.

Vivek Modi, vice-president and cluster head, North, Radio Mirchi, says, "HIL is the perfect platform to nurture budding talent, which in turn will help us enhance our overall standard of the sport. Radio Mirchi is a sunshine brand and hence we associated with HIL. Being the most vibrant youth brand of the country, we shall be effective in spreading the buzz about HIL."

The inaugural Hero Hockey India League will be held from January 25 to February 23, involving six teams - Delhi Waveriders, Jaypee Punjab Warriors, Uttar Pradesh Wizards, Mumbai Magicians, Kalinga Lancers and Ranchi Rhinos. The teams will compete in the inaugural season at six venues across Delhi, Mumbai, Punjab, Ranchi, Uttar Pradesh and Bhubaneswar, respectively.

Launched in 2001, Radio Mirchi is also famous for the Purani Jeans Film Festival and the Mirchi Music Awards. Radio Mirchi made its international foray with the launch of the brand in the UAE. Claimed to be the first Indian radio brand to go international, Radio Mirchi airs in Dubai, Abu Dhabi and Al Ain.

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