All the Hindi GECs saw a decline in their numbers in Week 3 of 2014. The only channels which grew are Colors and Life OK. Colors came back at the second position with 466661 GVTs, against last week's 456864 GVTs. The channel has got two of its non-fiction properties in the top 10 list, of which Comedy Nights with Kapil has got its highest ratings, courtesy Salman Khan's appearance as the guest on the show.
Star Plus, the flagship Hindi general entertainment channel from the STAR India stable, continues to lead the genre with 625750 GVTs in Week 3 as compared to 629429 GVTs in the previous week. Four of the shows of Star Plus featured in the top 10 shows' list. Interestingly, Star Plus' Diya Aur Baati Hum that has been the most watched show for months now, garnered highest ratings in week 3 of TAM as it recorded 14472 TVTs.
As per TAM data (HSM, 4+, C&S, including LC1 markets) provided by a TAM subscriber, Zee TV came back at third position in the Hindi GEC hierarchy. The channel grossed 470683 GVTs (previous week 488182 TVTs) in the week ended January 18. Zee TV's three shows occupied spots on the chart including its flagship reality show, Dance India Dance.
At No. 5 is SAB TV, following Life OK. The only dedicated comedy channel in the genre got 318298 GVTs (last week 338228 GVTs). Its flagship show Taarak Mehta Ka Ooltah Chashmah found its place in top 10 shows' list, again.
SAB TV is followed by Sony Entertainment Television, still at No. 6. Sony closed the week with 257636 GVTs (previous week 263073 GVTs). STAR Utsav and Zee Anmol stand at the end with 76808 GVTs and 74519 GVTs, respectively.
Star Plus' Diya Aur Baati Hum continued to be the most watched show on Hindi GECs with an average of 14472 TVTs, followed by Saathiya Saath Nibhana with 11631 TVTs. Colors' flagship reality show, Comedy Nights with Kapil (11407 TVTs) has garnered its highest ratings till date.
This is followed by Zee TV's Jodha Akbar that fetched 10373 TVTs. Yeh Rishta Kya Kehlata Hai on Star Plus stood next with 9324 TVTs.
At No. 6 is SAB TV's Taarak Mehta Ka Ooltah Chashmah with 9321 TVTs. The next three positions are occupied by Colors' India's Got Talent 5, Star Plus' Mahabharata and Zee TV's Sapne Suhane Ladakpan Ke with 8574 TVTs, 8124 TVTs and 7491 TVTs, respectively.
Zee TV's Dance India Dance stood next with 6838 TVTs.
For the record, the figures mentioned are approximate TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.