afaqs!

Colors gets celebs to step into common man's shoes

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | January 24, 2014
The show will bring celebrities from different walks of life to leverage their fame for the benefit of the common man.

Colors, the Viacom18 flagship Hindi general entertainment channel, plans to launch a new show titled 'Mission Sapne' during the summer of 2014.

Mission Sapne

Raj Nayak

Smruti Shinde

The show will bring celebrities from different walks of life to leverage their fame for the benefit of the common man. According to the channel, it is a dramatic entertainment offering which conveys a strong social message to audiences. It will showcase celebrities step into the shoes of the 'aam aadmi' (common man) for a day, and face hardships to raise funds for those who struggle to make ends meet.

Bollywood celebrities and sportsmen like Salman Khan, Varun Dhawan, Harbhajan Singh, Mika Singh have confirmed their participation on the show. These 'famous' people, in order to help the lesser privileged ones, will take up their job up for a day to help them yield better outcomes. For instance, these people will be seen driving taxis, selling fish or becoming door-to-door salesmen. They will be required to use their talent, wit and star persona to ensure that business continues to boom for the people they are supporting and change their ordinary and tough life to an 'extraordinary' one.

Raj Nayak, CEO, Colors, says, "Mission Sapne is our humble effort to showcase the hardships faced by the 'aam aadmi' and join hands with celebrities from different walks of life to make a difference. With everything that our audiences have given us in making Colors a household name, Mission Sapne is our endeavour to give back to the society by bringing the life of a common man to the limelight and sharing their story for the world to behold. We would like to thank the celebrities associated with Mission Sapne for extending their support and helping us lighten the burden of a tough life from some less fortunate shoulders by raising funds for their welfare."

Smruti Shinde, director of Sobo Films (production house of the show), adds, "We are pleased to partner with India's leading channel, Colors to present Mission Sapne. The show has an exciting approach towards showcasing the burdens in the life of a common man through the eyes of a celebrity as they work hard to generate funds. Through Mission Sapne, we aim to convey to Indian audiences that no person should be looked down upon and that the smallest achievements deserve to be cherished in the grandest manner."

Search Tags