Kyoorius announces the second edition of Kyoorius Awards

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | January 30, 2014
The platform has added award programmes for Advertising and Digital, alongside the Kyoorius Design and Kyoorius Student awards.

Kyoorius, a not-for-profit initiative by Transasia Fine Papers, in partnership with D&AD, has announced the second edition of the Kyoorius Awards.

Kyoorius Advertising Awards

Rajesh Kejriwal

While the awards focused only on design last year, this year, the platform has grown by adding additional award programmes for Advertising and Digital alongside the Kyoorius Design Awards and the Kyoorius Student Awards.

The Kyoorius Advertising Award will recognise, honour and award the 'most outstanding' creative work in the Indian visual communications sphere. The foremost creative awards for advertising and marketing communication in India have been conceptualised by Kyoorius in association with D&AD. D&AD is recognised over the world as one of the most prestigious creative awards.

A specialist jury panel has been selected comprising some of the best and most inspirational creative professionals from around the world. All jury members will gather in India for the jury session - to review, discuss and elect the best of the best over three intensive days. All voting is private, never by a show of hands. The call for entries will start by March, 20.

Rajesh Kejriwal, founder-CEO, Kyoorius, says, "After an overwhelming response at the launch of the Kyoorius Awards last year, we decided to extend this platform to a wider sphere to create a truly ethical critique awards platform for the advertising industry in India. The Blue and Black Elephant Awards are coveted and highly respected in India. By this we hope to recognise and celebrate outstanding work in India across these three specialised practices - advertising, digital and design."

Tim Lindsay, CEO of D&AD, adds, "India is rapidly becoming the hub for creative excellence. With this association, we aim at informing, inspiring and educating the Indian professionals throughout their career, helping the country to reach its pinnacle of innovative brilliance and continue to raise the bar each year. For its part, D&AD is a global awards show and we are here to support the global community. But the quality of the work in India and the sheer size, dynamism and excitement in the market make India a very high priority."

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