Presentation: Bigg Boss hits big on social media

Social media marketing and monitoring platform SocialAppsHQ tracked the online conversations around the reality show and what made it popular.

Recently, the seventh season of reality show Bigg Boss concluded on Colors. Apart from host Salman Khan, Bigg Boss' popularity has often been attributed to its ability to generate controversies and conversations. It is one of the few shows that have managed to extend their engagement to social media. To record the extent of its audience engagement in the online space, social media marketing and monitoring platform SocialAppsHQ.com carried out a survey between October and December, 2013, where conversations in social media, blogs, video sharing sites and the web were observed and monitored.

Presentation: Bigg Boss hits big on social media

"Some of the interesting findings by SocialAppsHQ reveal that in the seventh season of Bigg Boss, conversation around the reality show was more on Twitter than on Facebook. Although Bigg Boss enjoyed 98 per cent fan following on Facebook, 71 per cent of the online conversations around it were driven on Twitter."

In all, Bigg Boss generated around 76,847 mentions online, where people could not only watch but also talk about the show. Of course, the conversations saw a spike during Saturdays (eviction day) and Wednesdays (when contestants were given a major task to fulfil).

"Interestingly, while Salman Khan hogged 22 per cent of the conversation about the show, Armaan Kohli's arrest changed Khan's dominance, with Kohli attracting the highest conversation on a single day. Kohli, along with Kushal Tandon, both short on temper, were also favourites in social media conversations, accounting for 23 per cent of the entire conversation."

Contestants who were romantically involved with each other also enjoyed a fair bit of attention and constituted 26 per cent of the total conversations.

Bigg Boss began in mid September, 2013 and ended just before New Year's Eve. In the show, contestants are locked up for 104 days and pitted against each other to avoid elimination from the show. The person who survives the ordeal is declared the winner.

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