The International Advertising Association's (IAA) India chapter has announced the categories for the second edition of the IAA leadership awards.
Srinivasan Swamy, president, IAA India and VP, development, IAA Asia Pacific and chairman, R K Swamy BBDO, says, "After the great response we received for the first edition of the IAA Leadership Awards, we have made some marginal changes in categories this year to take into account some feedback received. The final winners are being determined now on a number of product and service categories and of course some awards for senior practitioners. The IAA Leadership Awards is our endeavour to recognise and salute the outstanding talent which has made impactful contributions in the market space and the companies and brands they led."
To ensure authenticity and credibility of the awards and maintain the highest level of transparency at all stages, IAA had a task force which looked at various performance criteria in every category under consideration, like revenue/market share growth, marketing initiatives undertaken, innovative schemes, launches and advertising spends to shortlist the nominees.
Nielsen (India) was engaged thereafter to have the nominees voted upon by senior marketers from the same industry to pick the final winner. Meanwhile, Ernst & Young LLP will look at the process to satisfy itself of its fairness and will officially tabulate the results.
The IAA Leadership Awards ceremony is scheduled to be held on March 1 at Grand Hyatt, Mumbai. Union Minister of State for Information and Broadcasting, Manish Tewari will grace the occasion as chief guest. The awards night will be attended by noted personalities from the marketing, advertising and media fraternity.