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Sanjeeb Chaudhuri gets a new role at Standard Chartered

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | February 28, 2014
Erstwhile regional head, South Asia and CMO, consumer bank, Chaudhuri is being promoted as group head, brand and CMO for Standard Chartered Bank.

Standard Chartered has given a new role to Sanjeeb Chaudhuri as group head, brand and CMO. Chaudhuri will assume the role from April, 1 and will report to Tracy Clarke, director, compliance, people and communications, Standard Chartered.

Sanjeeb Chaudhuri

In his new role, Chaudhuri will oversee all brand and marketing teams across the group, and take overall responsibility for developing a singular, cohesive brand strategy. This will underline Standard Chartered's recently announced re-organisation, in which the wholesale and consumer banking businesses will be integrated.

As part of this, he will also spearhead a significant drive to optimise Standard Chartered's brand recognition across digital and mobile channels, enabling the bank to better cater for customers who are increasingly living online.

Chaudhuri will also play a key role in helping to deepen understanding of 'Here for good', which remains the cornerstone of Standard Chartered's brand proposition.

Since he joined the company in 2011, Chaudhuri worked as regional head for South Asia and as chief marketing officer for the consumer bank. He has driven the bank's digital and mobile marketing offering, launching and executing innovative approaches to reach customers and prospects.

Clarke says, "Chaudhuri has been instrumental in growing our marketing initiatives across digital and mobile, allowing us to better reach and communicate with our customers. Building upon this strong foundation, Sanjeeb will play an essential part in integrating the brand and marketing teams from across our businesses, leading them to realise a more cohesive brand across all our channels. In driving a consistent and unified proposition, we can maximise the positive impact of Here for Good for our employees, our clients, and the markets in which we operate."

Chaudhuri has over 25 years of experience and has worked with Citigroup, where he spent more than two decades. He was CEO, retail and commercial banking for Citicorp, Europe, West Asia and Africa, as well as head, retail banking and CMO for Europe, West Asia and Africa. He was also a member of the Citi CEO Leadership Forum, the Citi Global Digital Council and the Citi Global Advertising Council.

Before joining Citicorp, he also held senior marketing and general management positions at Procter & Gamble, Colgate-Palmolive and Unilever, across the healthcare, personal and household products, food and beverage categories.

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