The International News Media Association (INMA) has shortlisted 90 finalists for INMA Awards 2014 competition. Of the 90 entries, 15 are from India, from different publications that include The Times of India, The Hindu, Hindustan Times, Dainik Jagran, Dainik Bhaskar and Navbharat Times.
TOI has seven nominations, followed by three each from Dainik Jagran and Dainik Bhaskar, and one each from The Hindu and Hindustan Times.
TOI also led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each. Aftenposten, Aftonbladet, mX, and VG were named finalists in four categories (http://www.inma.org/blogs/main/post.cfm/90-finalists-chosen-for-inma-awards-2014-signifies-best-in-media-marketing#ixzz2uzcLY5uu).
The chosen Indian entries are Dainik Bhaskar: 'Unmetro Your Mind'; The Times of India: 'I Lead India - Organ Donation Day'; Navbharat Times: 'All Women Bike Rally'; The Times of India: 'Wedding Times'; The Times of India: 'Alive - Augmented Reality App'; The Hindu Tamil: 'The World Comes Alive in Tamil'; Dainik Jagran: 'Creating a Newspaper for the Future, by The Future'; Dainik Bhaskar: 'Speak Up Bihar'; Dainik Jagran: 'A Newspaper Galvanizes a Shared Identity Among 100m People'; Dainik Bhaskar: 'The Box Office Advantage'; Dainik Jagran: 'Retail Guru: Developing Retail'; Hindustan Times: 'Page One Plus'.
Three of the entries The Times of India: 'I Lead India - Organ Donation Day'; The Times of India: 'Wedding Times' and The Times of India: 'Alive - Augmented Reality App' are chosen in more than one category.
The 90 entries are being chosen under 15 different categories such as Best Brand Awareness Campaign Across Platforms; Best Public Relations or Community Service Campaign; Best Use of an Event to Build News Brand; Best New Print Product; Best New Mobile App or Web Site; Best New Mobile Service; Best Launch of a Brand or Product to Create a New Audience Segment; Best Idea to Encourage Print Readership or Engagement; Best Idea to Grow Digital Audience or Engagement; Best Use of Social Media; Best Idea to Grow Subscription Sales; Best Idea to Grow Single Copy Sales; Best Idea to Grow Advertising Sales or Retain Advertising Clients; Best Marketing Solution for an Advertising Client; Best Idea or Innovation to Create New Profit Centres.
The International News Media Association (INMA) Awards recognise global excellence in marketing and sales of media brands. The awards were created in 1935. This year, the entries were divided into two groups so that companies were judged against peers of similar sizes. For this year, Group 1 was for brands under 300,000 print circulation or 3 million unique digital visitors per month, while Group 2 was for brands above those thresholds.
The first-place recipients for the awards will be announced at the INMA Awards Dinner on May 13 at the conclusion of the 84th Annual INMA World Congress at the Fairmont Hotel in San Francisco.First Published : March 05, 2014