In his new role, Nayak will report to Annie Rickard, global CEO and Ashish Bhasin, chairman and CEO of Dentsu Aegis Network South Asia.
Bhasin has been given additional responsibilities. He has been appointed as chairman of Posterscope and PS Live APAC.
According to the company statement, as MD of Posterscope India, Nayak built it from a start up and has made it a significant profit contributor to the group's Indian business. He will continue with his responsibilities in India but will work across the region to ensure Posterscope has a consistent proposition with market leading products and a maximised trading position.
Nick Waters, CEO, Dentsu Aegis Network Asia Pacific, says, "Haresh has a proven track record of success in his home market of India, building Posterscope from a start up to one of the market's leading players in the space of six years. He'll now work to drive growth and continue innovating out-of-home for our clients across the region and I look forward to seeing how the business develops under his management."
Bhasin says, "Posterscope is a real driver for the business in India and the appointment of Haresh to the role of regional director is a really positive step for the brand. Working closely with Haresh, we aim to really maximise our specialist advice and products to give great value to our clients."
Commenting on his new role, Nayak adds, "I am extremely delighted to take on this role. Posterscope in the region has a strong presence and I am looking forward to building on this and offering clients specialised and differentiated out-of-home offerings."
Nayak has over 15 years of experience in the OOH and media industry. He has worked across OOH, retail, research and management. He started his career with Prime Outdoors (a division of Primetime-IP Media Services). Before joining Posterscope India, he held the position of business director and national buying head at Aaren Initiative. Under his leadership, Posterscope Group launched Posterscope India in 2008.