His mandate at Percept Hakuhodo is to strengthen client relationships, put in place best practises in account management, and create opportunities for new businesses and growth across branches in India.
Speaking about this development, Elvis Sequeira, executive director, Hakuhodo Percept, says, "It's been a long, long courtship, and I am happy that we've got Ghosh on the team. We've been slowly re-engineering ourselves over the last couple of years, getting fabulous talent on board to head planning and creative, so really this was the final missing piece in our plan. He is a wonderful mentor for young talent and an inspirational leader who loves to roll up his sleeves and get things done. I believe that clients, brands and people have a lot to gain from his talent, involvement and style of functioning."
Ghosh's previous stints have been with Contract, Grey, Bates, Leo Burnett and TBWA. He is a Commerce Honours graduate from Delhi University and has an MBA from the University of Bedfordshire, UK.
Ghosh started his career as a management trainee at TBWA (earlier known as Anthem) in 1994. In 1998, he moved to Leo Burnett as group head. In 2001, he joined Bates as account director. Then, in 2003, he switched to Grey as client services director. He moved to Contract Advertising in 2005.
Hakuhodo Percept is a 50:50 joint venture between Hakuhodo Japan, which is the world's 8th largest communication company and Percept Limited India, the fastest growing media, entertainment and communications conglomerate in the country.