eBay India celebrates 9th birthday with Way Too Fab

By afaqs! news bureau , afaqs!, New Delhi | In Digital
Last updated : March 19, 2014
The campaign invites consumers to impress Suresh Menon, click selfies, play musical tweets, have bottoms up and lots more.

eBay India has launched a Way Too Fab (WTF) campaign for its 9th birthday bash. The nine-day campaign, which started from March 12, will be on till March 20.

WTF VSpin the Bottle app

Shivani Suri Dhanda

To celebrate its birthday with its 2.3 million social media fans, eBay India has planned a host of party games. It has created a virtual birthday bash through a microsite, waytoofab.com, to host various games through applications across social media platforms like Facebook, Twitter and Instagram. The campaign is being managed by Tonic Media, the social media agency for eBay India.

On the first day (March 12) consumers were asked to impress eBay's party bouncer, comedian Suresh Menon, with their jokes and wisecracks to get invited to the birthday bash. Consumers who managed to make Menon laugh were gratified with eBay coupons.

On the second and third days, eBay India's Instagram page hosted a 'selfie' contest where all users were asked to share selfies in their best party attire. Winners got gifts by eBay India.

On the fourth day, eBay India played 'musical tweets' with its Twitter followers. A special app with a Twitter plug in was created, asking users to tweet with a hashtag.

Commenting on the campaign, Shivani Suri Dhanda, head, marketing, eBay India, says, "The eBay India Way Too Fab birthday bash is a way to thank our customers for the overwhelming response they have given us in the last nine years. With extremely engaging and interesting activations, we invite all online shoppers to be a part of our celebration."

On the fifth, sixth, seventh and eighth days (March 16-19), an application on eBay India's Facebook page allows fans to play 'spin the bottle'. A bottle, placed in the centre of the plug in, has the fans' Facebook profile pictures around it. The bottle spins and stops along with a background music. The picture that the bottle points towards when the music stops wins the game and the fan is gratified by eBay India.

On the ninth day of the birthday bash (March 20) eBay India will play 'bottoms up' with its Twitter followers. In this game, an application will allow followers to see a filled glass which depletes with every tweet. The idea is to finish as many glasses as possible by tweeting multiple times in a stipulated time frame. At the end of every hour, the user with the maximum number of bottoms up wins the prize.

As part of the campaign, eBay India had also created a special page (ebay.in/waytoofab) that allowed any user who purchased products worth more than Rs 500 on March 12-14 to spin the Wheel of Magic. Every spin offered consumers an assured gift ranging from special coupons to mobile phones and tablets, to name a few.

eBay, in 2004, entered India by acquiring Baazee.com. Based in Mumbai, Baazee.com offered an online marketplace for a range of buyers and sellers throughout India. eBay launched eBay.in in 2005, marking the final integration of Baazee.com's technology platform with eBay's platform.

First Published : March 19, 2014
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