GEC Watch: Colors grows further on Holi content

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | March 24, 2014
The channel is the biggest gainer of the week, on the back of 'Beintehaa- Jazbaat Ke Rang' and 'Comedy Nights with Kapil - Hansi Ke Rang'.

Colors, Viacom18's Hindi general entertainment channel, is the biggest gainer of Week 11 of TAM, having added numbers on the back of content specially aired for Holi celebration.

Beintehaa- Jazbaat Ke Rang

Comedy Nights with Kapil - Hansi Ke Rang

Do Dil Bandhe Ek Dori Se

As per TAM data (HSM, C&S, 4+), provided by a subscriber, Colors added around 31000 GVTs to end the week with 466000 GVTs. As a part of Holi-special content, the channel had aired 'Beintehaa - Jazbaat Ke Rang' on March 15 from 7.30 to 9 pm that delivered a viewership of 7300 TVTs. From 9 pm to 11 pm, it aired 'Comedy Nights with Kapil - Hansi Ke Rang' that fetched a viewership of 7400 TVTs. Besides, almost all the fiction shows of the channel have seen increase in viewership.

The leading Hindi GEC, Star Plus registered 727000 GVTs as compared to 717000 GVTs in the previous week. As per the data, the second episode of Amir Khan's Satyamev Jayate on Police clocked around 42000 TVTs. Six of its shows featured in the top shows' list.

Despite losing numbers, Zee TV held onto the second spot with 501000 GVTs, as compared to 528000 GVTs in the previous week. Three of its shows were in the top shows' chart.

STAR India's second rung Hindi GEC Life OK grossed 361000 GVTs (last week 373000 GVTs) as Multi Screen Media's second GEC, SAB clocked 313000 GVTs (last week 305000 GVTs). SAB's Taarak Mehta Ka Ooltah Chashmah continued to be in the top shows' list.

Sony Entertainment Television was next with 291000 GVTs (last week 301000 GVTs).

STAR Utsav recorded 75000 GVTs, Zee Anmol registered 70000 GVTs, Sahara One clocked 31000 GVTs and Rishtey grossed 41000 GVTs.

Star Plus' Diya Aur Baati Hum continued to be the most watched show on Hindi GECs with an average of 12400 TVTs. It shared the spot with sister show Saathiya Saath Nibhana.

Zee TV's Jodha Akbar and DID Little Masters were next with 10700 TVTs and 8600 TVTs, respectively.

Star Plus' Yeh Rishta Kya Kehlata Hai occupied the fourth spot with 8400 TVTs. At No. 5 was SAB's Taarak Mehta Ka Ooltah Chashmah with 7900 TVTs. It was followed by Colors' Comedy Nights with Kapil that fetched an average of 7700 TVTs in the week ended March 15.

Star Plus' Mahabharat, Veera and Pyaar Ka Dard clocked 6300 TVTs, 6200 TVTs and 6100 TVTs, respectively.

At No.10 was Zee TV's Do Dil Bandhe Ek Dori Se that recorded 6000 TVTs.

For the record, the figures mentioned are approximate TVT figures. TVT is television viewership in 1000s (TVR in '000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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