afaqs!

McCann's Raylin Valles quits to pursue filmmaking

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | March 25, 2014
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Raylin has partnered with Shouvik Basu at the production house, 10 Films.

Raylin Valles, executive creative director at McCann Erickson India, has put in his papers after a two-year stint with the global advertising agency. Informing about his next project, Raylin tells afaqs! that he has partnered with Shouvik Basu at the production house, 10 Films to pursue his passion for filmmaking.

Raylin Valles

Speaking about his new role, Valles says, "With my agency background, I can bring a lot more to the script while delivering the idea. I believe there is an immense scope in making commercials in India more edgy and giving them a fresh look to boost their recall value."

Talking on the partnership, Basu mentions, "Raylin is a rare breed artist and one of the funniest guys I know. I can't wait to create magic with him."

Having worked in New Zealand, Bangkok, Malaysia and India, Valles comes with more than a decade of experience. Before McCann, he has worked with DDB India as creative director and Publicis Communications as creative group head. He has also worked with industry stalwarts such as Prasoon Joshi, Sonal Dabral, Bobby Powar, Emmanuel Upputuru, Ronald Ng/MUN and Andy Dilallo/Jay Benjamin.

His work on clients such as Pepsi, VW, HP, Philips, Olympus and Perfetti has won him accolades in DNAD, Cannes, One Show, Clio, Spikes and Adfest. His last win was at Spikes this year, where he and his team bagged the Grand Prix.

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