Prior to this, he was associated with Razorfish [Publicis] as senior VP, digital media.
An accomplished digital media professional with over 12 years of experience, he has planned and executed numerous integrated digital campaigns.
Confirming the appointment, Hari Krishnan, COO, Cheil Worldwide, SW Asia says, "Vivek is an accomplished digital media specialist and will add muscle to our strategic firepower in Digital. His joining enhances our talent pool and will enable us to broaden our scope and augment our offering to a larger market."
"We are delighted to have Vivek on board. With his knowledge and experience I believe, he will be an invaluable asset to Cheil India's Interactive team," states Rajesh Bhatia.
Ballabh has worked with Solutions | Digitas [Publicis], where he set up the entire digital media practice. Previously he was with Webchutney as head of media planning.
Over the years he has managed several Fortune 500 brands including AMD, Fritolays,7UP, Microsoft, Makemytrip.com and Airtel. He has also launched successful mobile marketing campaigns in India for Nestle brands such as Maggi Sauces and KitKat.
Ballabh's foray in the online marketing domain started at CareerCommunity.com. Subsequently, he had worked with Monster.com and was responsible for marketing operations for the South East Asian markets.First Published : March 27, 2014