afaqs!

Aidem Ventures bags ad sales duties of two channels

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | April 01, 2014
The channels, Buland Samachar Plus UP, Uttarakhand and Samachar Plus, Rajasthan belong to Best News Company.

Aidem Ventures

Samachar Plus UP Uttarakhand

Alok Rakshit

Best News Company has appointed Aidem Ventures to handle the national media sales duties for two of its channels - Buland Samachar Plus UP, Uttarakhand and Samachar Plus, Rajasthan.

The company had entered in Uttar Pradesh and Uttarakhand in June 2012 and Rajasthan in August 2013 with an attempt to become the voice of the people.

With the two regional news channels launched, the network is now planning to launch four more news channels in order to expand its reach across the Hindi heartland.

According to Shashank Bansal, director - Best News Company, the channels are rapidly picking up pace in their respective markets. "We are confident that the media representation capabilities of the Aidem team will put the channels on the fast-track to achieving their revenue potential. The team exemplifies relationship-driven sales. Industry colleagues acknowledge that Aidem represents their Media Owners passionately and have built a strong network base nationally. "

Alok Rakshit, business head - Regional Channels, Aidem Ventures says, "We are extremely glad to add Samachar Plus to our regional channels portfolio. While marketers and agency partners continue to increase their focus on improving SOV's across specific markets, Aidem will consolidate and offer solutions across both Hindi speaking and other language markets. We will also work with brands to create opportunities to leverage by offering customised content solutions."

Shailendra Shetty, SVP, Aidem Ventures adds, "We, at Aidem, truly value this association with Samachar Plus. We view them as our partners. With the brand's best interests in the forefront and our experienced perspective, we aim to work collaboratively with them to achieve measurable results."

For the record, headed by Umesh Kumar, Best News Company plans to become a seven-channel network which will include Hindi news channels and one religious channel. While the first channel Buland Samachar Plus, targeted at the Uttar Pradesh and Uttaranchal markets, the channel Samachar Plus targeted at Rajasthan, the following launches will be targeted at Madhya Pradesh, Chhattisgarh, Bihar, Jharkhand, Punjab, Haryana, and the Delhi and NCR region.

In terms of client portfolio of Aidem, the company also handles ad sales for NewsX, Mi Marathi, Live India, Sahara One, Sahara Filmy, Microsoft, Economist.com, KBS World, Al Jazeera English (AJE) and other Al Jazeera channels, CIRA Media Network, Jai Maharashtra, Get Punjabi, Jaya TV Network, Enter10 TV Network, Shagun TV, InSync, ABN Andhrajyothy, Janta TV and Channel UFX.

Aidem, together with eBUS - a Group IMD Company, also offers a complete solution for digital distribution and management of Television Commercials (TVCs) to advertisers, agencies, media owners, content producers and broadcasters.

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