VJ Rannvijay gears up for wedding webisodes on Jack & Jones Hitched

Video jockey Rannvijay is getting married and menswear brand Jack & Jones has decided to launch webisodes on how Rannvijay gears up for his wedding. Titled 'Jack & Jones Hitched,' the webisodes have started airing from Monday, March 31 exclusively on Rannvijay's YouTube channel, which is managed by Spotlight (www.youtube.com/rannvijayofficial).

Spotlight includes a bunch of celebrities from various fields, who help brands engage with consumers. With an array of more than 30 celebrities on board, brands will now have an opportunity to leverage the glamour quotient, to seed customised branded content.

Commenting on the launch, Jaideep Singh, senior vice-president and business head, INS, Viacom18, says, "Spotlight provides that platform for brands to harness the power of the glamour world through celebrity associations and takes their message further to the audience in a much more engaging manner. Our first property under Spotlight, Jack & Jones Hitched will set the tone for more such innovations in the future."

Vineet Gautam, country head, Jack & Jones, the brand has always positioned itself in the youth space and believed in clutter breaking ideas. "Jack & Jones Hitched is the first-of-its-kind online reality show which will be aired on digital platforms only. The youth today, especially men, are spending more time on digital media and it's growing as we speak and this association seems to be a great and innovative way to engage and interact with them. Rannvijay is a youth icon who has dared to be different and inspired many."

INS was launched last year with two divisions - Viacom 18 Live and BE Viacom18. While Viacom18 Live creates large format events which are exclusive Viacom18 properties like Video Music Awards India (VMAI), BE Viacom18 focuses on offering integration opportunities and marketing solutions to brands (advertisers) through the products of Viacom18 Motion Pictures.