Indian agencies clinch six metals at APAC Effie Awards 2014

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | April 07, 2014
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Lowe Lintas emerges as winner amongst Indian agencies, bagging four out of six metals, with Grey and McCann following with one metal each.

On April 3, the APAC Effie 2014 winners were announced at a glittering event in Singapore. A total of 56 awards including 12 gold, 26 silver and 18 bronze metals were given away to participants from 16 countries including India.

India bagged a total of six metals, including two gold, three silver and one bronze.

Lowe Lintas & Partners emerged as the most effective Indian agency at the APAC Effie Awards 2014, bagging four metals including two gold, a silver and a bronze. It won gold for its Help a Child Reach 5 and '100% Natural. Seeded' campaigns for Unilever in the GoodWorks and Media Innovation categories.

Idea's Honey Bunny campaign earned Lowe a silver in the IT/Telco category and a bronze in the Media Innovation category.

Grey Worldwide India won a silver for Making an Environmental Cause Fashionable to the Indian Youth for Killer Jeans in the GoodWorks category, while McCann Worldgroup New Delhi won a bronze for How Coca-Cola Won the Battle for Indian Teens in the Beverages - Non-Alcohol category.

Australia, China and New Zealand are ranked the top three countries with the highest number of awards. Lowe Lintas & Partners India also held the second position as APAC Effies Agency of the Year after Colenso BBDO/Proximity New Zealand which was awarded with the title and won two gold, seven silver and six bronze metals.

The global agency Lowe & Partners was among the top three agencies running for APAC Effies Agency Network of the Year Award along with Ogilvy & Mather. The title was won by BBDO Worldwide.

Speaking on the win, Joseph George, CEO, Lowe Lintas & Partners, says, "Coming on the back of being declared the Agency of the Year in India, this performance yet again reinforces our belief in the type of work we do and the criteria of evaluation we value."

Lowe Lintas was also conferred with the Agency of the Year title for Effies 2013.

The gala awards were held at Conrad Centennial Singapore. APAC Effie Awards is organised by Confederation of Asian Advertising Agency Associations (CAAAA) and Tenasia Group. The Asia Pacific Effies gold, silver and bronze winners and finalists will be included in the Effies Effectiveness Index, a global ranking which identifies and ranks the most effective companies and brands by analysing finalist and winner data from worldwide Effie competitions.

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