Sony races ahead of SAB TV, courtesy Krrish 3

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | April 07, 2014
The channel takes fifth position in the Hindi GEC hierarchy.


Jodha Akbar

Khatron Ke Khiladi


Sony Entertainment Television, the flagship Hindi general entertainment channel from Multi Screen Media, is at No.5 on the GEC chart, as per TAM numbers for Week 13.

As per data provided by a TAM subscriber (HSM, 4+, C&S, including LC1 markets), Sony recorded around 362000 GVTs, as compared to 313000 GVTs in Week 12 of TAM. The channel had aired the television premiere of Hrithik Roshan, Priyanka Chopra and Kangana Ranaut-starrer Krrish 3 on March 29. The film rated 10700 TVTs in its three-and-a-half hour telecast on the channel.

Star Plus continued to lead the Hindi GEC flock with 687000 GVTs (last week 649000 GVTs). Six of its shows witnessed good viewership to be present in the top shows list.

It was followed by Zee TV that ended the week with 461000 GVTs (last week 489000 GVTs). Its historical drama, Jodha Akbar made it to the top shows list.

At No. 3 was Colors, which closed the week with 454000 GVTs, down from last week's 468000 GVTs. Colors' Khatron Ke Khiladi and Comedy Nights with Kapil performed quite well and stood in the Top 10 list in Week 13.

Next in the ranking was Life OK with 371000 GVTs (last week 396000 GVTs).

SAB TV was at No. 6 with 273000 GVTs (last week 326000) and Taarak Mehta Ka Ooltah Chashmah made it to the top shows list.

Star Plus' Diya Aur Baati Hum continued to be the most watched show on Hindi GECs with average of 11700 TVTs. This was followed by Sony's Krrish 3.

At No.3 was Star Plus' Saathiya Saath Nibhana that fetched around 9800 TVTs. Zee TV's Jodha Akbar stood next with 9400 TVTs.

At No.5 was Colors' Comedy Nights with Kapil that got 8700 TVTs in the week ended March 29.

Star Plus' Yeh Rishta Kya Kehlata Hai took the sixth spot with 7700 TVTs. SAB TV's Taarak Mehta Ka Ooltah Chashmah clocked 7300 TVTs and was placed at No.7.

At No. 8 was Star Plus' Veera that registered 6700 TVTs as the channels two properties, Mahabharat and Pyaar Ka Dard clocked 6100 TVTs to settle at the ninth spot, together.

Colors' Khatron Ke Khiladi was at No. 10 with 6000 TVTs.

For the record, the figures mentioned are approximate TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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