Colors, the flagship Hindi general entertainment channel of Viacom18, has announced the launch of its upcoming show, Mission Sapne, on April 27.
Colors has partnered with Tata Motors for the property. According to the channel, through this association, both brands will enhance their focus on societal welfare as they strive to present a unique CSR-led initiative that will appeal to viewers to synergise their efforts towards creating a better tomorrow for underprivileged individuals in the country.
Produced by Sobo Films and hosted by actor Sonali Bendre, Mission Sapne will bring together celebrities from various walks of life. It will encourage them to leverage their fame for the benefit of the common man.
As a part of the show, audiences will get an opportunity to see their favourite celebrities step into the shoes of the common man for a day and earn their daily wage.
Speaking about their latest venture, Raj Nayak, CEO, Colors, says, "We're very thankful to each and every celebrity who voluntarily joined us for this noble cause. They not only took out time from their busy lives but also whole heartedly committed to leading the life of a common man without any remuneration. We are extremely delighted to announce our partnership with a like-minded organization such as Tata Motors through this property."
Ankush Arora, SVP, Passenger Vehicles Business Unit (Commercial), Tata Motors, says, "At Tata Motors, we have always believed in putting our customers first and through our association with Colors for Mission Sapne, we hope to ingrain this thought further amongst our audiences. The show's focus on working towards the betterment of the society has struck a chord in our hearts and we look forward to contributing, in our own little way, towards this cause."
Season 1 of the show will see celebrities from across Bollywood, television, sports and music volunteering in this mission, including actors Salman Khan (barber), Varun Dhawan (pattiwala), Harbhajan Singh (namkeen seller), Mika Singh (chaiwala), Ronit Roy (cosmetic seller), Ranbir Kapoor (vada-pav seller), Ram Kapoor (taxi driver), Karan Johar (photographer), Drashti Dhami (nimbu-mirchi seller) and Siddharth Malhotra (vegetable vendor).