DDB MudraMax Media has roped in Amita Karwal as executive vice-president to head its North and East operations. Earlier, Karwal was with Samsung, where she led the media marketing function.
On the agency side, Karwal has worked with Lintas, ZenithOptimedia (ZO) and Ogilvy on brands such as HP, Gillette, Wrigley's (Joyco) and Modi Xerox, to name a few.
She also has experience in media auditing, having worked with Spatial Access and the global agency R3, where she set up the first-of-its-kind auditing practice in Delhi, and also launched the first agency image study in India.
Karwal says, "I am very happy to be part of an agency network that offers truly integrated marketing communication solutions. As a part of DDB MudraMax Media I look forward to leveraging and integrating our assets holistically."
Sathyamurthy Namakkal, president, DDB MudraMax Media, says, "In an era when the media profession requires well-rounded talent, Amita fits the role perfectly. Both our clients and our teams will immensely benefit from her induction into the DDB team."
DDB MudraMax comprises of 11 strategic business units under four disciplines - media, OOH, retail and experiential. These SBUs provide clients seamless solutions across a wide array of media touch points.