thoughtblurb bags creative mandate of Viviana Mall

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | April 18, 2014
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The Sheth Developers-owned mall has given the agency the mandate to enhance the overall brand experience using progressive creative intelligence.

After a month-long multi-agency pitch, Viviana, a Mumbai-based mall, has finally awarded its creative mandate to thoughtblurb, a fully-integrated creative and strategic agency.


The agency has been assigned the task to enhance the overall Viviana brand experience using progressive creative intelligence.

Commenting on this development, Vinod Kunj, managing partner, thoughtblurb, says, "When I first interacted with the management team at Viviana, I was charmed with their optimistic curiosity to learn and understand how they can build value-creating customer experiences. The way I see it, this is not just a mall brand that we're trying to help; but it's an opportunity to showcase how a shopping destination can disrupt the marketplace paradigm and change the way customers experience shopping and entertainment under one big roof. In the coming weeks, we will work very closely with the Viviana team to ensure that it becomes a destination you can't miss."

Announcing the partnership, Ashwin Sheth, MD, Sheth Developers, says, "We are pleased to announce our collaboration with thoughtblurb as our creative agency partner. Their futuristic and creative ideologies are in sync with our brand philosophy and positioning. With thoughtblurb on board, we believe that our customers will truly experience a creatively enhanced shopping environment with each visit."

Viviana mall is a 1 million+ sq.ft of entertainment and lifestyle retail destination in Thane, created by Mumbai-based Sheth Developers.

thoughtblurb was started by advertising duo Vinod Kunj and Razia Kunj in 2007. With a team of over 40 people, it offers full-fledged communications services through its offices in Mumbai, Delhi and Kochi.

Some of its clients are Reliance Industries, Godrej & Boyce, Morarka Organics, Abad Group, Synthite Industries, LG Mobiles, Huawei India, MTS, Viacom18, Union KBC, ICICI Prudential, Baskin Robbins and Kelachandra Group. The agency has won several awards since its inception, with the most recent being six awards at the Golden Mikes Awards show and six awards at the Pepper Awards.

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