afaqs!

IPL partners Twitter for several initiatives

By afaqs! news bureau , afaqs!, New Delhi | In Digital | April 21, 2014
The joint initiatives aim at bringing real time experiences to fans. Some of the initiatives are Twitter IPL Calendar, #IPLMagic, IPL Pulse and others.

After their partnership in 2013, IPL and Twitter are set to unveil a new gold standard of live, interactive, conversational experiences for cricket fans globally, with a partnership that will be seamlessly integrated on-air, on-ground and online.

IPL

Twitter

The new initiatives include Twitter IPL Calendar, IPL Pulse, Best Tweets and Hashtag Battles, #IPLSelfie, #IPLMagic, @IPLSpiderCam, #TwitterMirror and Twitter Q&As.

With the IPL Calender, people will be able to set reminders for their favourite matches, by simply tweeting @IPL with the hashtag #Calendar; they will then receive calendar entries for each IPL match on their mobile phone, which will remind the fan of the match's starting time, 10 minutes before the start of each game.

With IPL Pulse, audiences will also hear the story of IPL-7, as told through Twitter Data, and data visualisations depicted in broadcast highlighting the most buzzing players, conversations, and trends. IPL Pulse will also be available on the IPL website during the season. Fans at the stadium can tweet with #PepsiIPL as well and experience the visualisation growing larger-than-life on the giant screens.

The Best Tweets and Hashtag Battles feature provides the fans with the opportunity to see the best tweets on screen, and vote for their favourite teams and players in the team and player hashtag battles, whose results will be showcased in real-time, throughout the match.

Selfies are in trend. With #IPLselfie, fans tweeting with #IPLselfie this season will have their photos featured on the IPL website.

At the end of every match, fans will be able to receive a personalised photo message with an iconic image from every match of IPL-7 when they tweet to @IPL with #Magic. This feature will be personalised for every user, with a message by the captain of the team featured in the photo. This will be a global first interactive experience for a sports league of this scale.

With the @IPLSpiderCam feature, people can access exclusive behind-the-scenes content from the IPL.

The #TwitterMirror feature brings players and the members of the winning team the ability to share candid messages with fans through customised photos, which will be tweeted from @IPL. The story of the IPL will also be told through six-second Vine videos through the 2014 season.

Rishi Jaitly

Between matches, the @IPL Twitter handle will be regularly taken over by players and commentators to interact 1-on-1 with fans.

Ranjib Biswal, chairman, IPL Governing Council, says, "IPL has always set the bar high for fan engagement. This next phase of our partnership with Twitter will ensure that fans can not only take in the action this summer but participate in the fun in real-time with unique interactive experiences."

Rishi Jaitly, India market director, Twitter, says, "Twitter is the world's leading mobile information network where users follow, share and experience content that is live, public and conversational. This partnership represents yet another watershed moment at the intersection of Twitter and sports. By bringing together Twitter best practices and innovation at such scale to a global audience, IPL is again truly connecting to the pulse of today's cricket fans. We congratulate them for giving fans around the world meaningful opportunities to discover content, converse and self-express as part of the live, public conversation that is IPL."

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