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Modi's 'Aap Ki Adaalat' fetches high viewership for India TV

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | April 24, 2014
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74 per cent Hindi news television viewers in India were watching this show at one point of time.

Narendra Modi, Bharatiya Janata Party's prime ministerial candidate for the Lok Sabha elections, attracted many eyeballs when he came to Rajat Sharma's 'Aap Ki Adaalat', helping India TV become the biggest gainer of the slot.

Narendra Modi on Aap Ki Adaalat

While Modi's detractors have alleged that the episode was fixed, Modi was appreciated by his supporters for answering all the questions thrown by the anchor and the audience, in the best possible manner.

According to the channel, breaking all the news viewership records, the Saturday telecast of the show on India TV got an all time high market share. As per TAM data (C&S, 15+, HSM) provided by the channel, 74 per cent Hindi news television viewers in India were watching this show at one point of time.

For two hours when the special was telecast (10 pm onwards), the total television viewership in thousands (TVT) generated by the Hindi genre was at 3135, with India TV contributing 2036 of this. The channel clocked the highest reach of almost 57 lakh viewers watching the original run. Topping the charts with 65 per cent relative share, India TV alone doubled the entire Hindi news genre put together.

India TV mentioned that there was a stronger build-up at the 10.30-11 pm slot. The total TVTs generated by the Hindi genre was 3588 during this half hour, with India TV alone contributing 74 per cent of this. Around 40 lakh viewers watched the special in this half hour alone. Even the relative share in the Hindi news genre soared to 74 per cent during this half hour, as per the TAM data provided by the channel.

On YouTube, 'Aap Ki Adalat' with Modi has been a huge hit too. Till now it has clocked 2.8 million views globally on YouTube. Hashtag #modikiadalat was trending as world's No. 1 on Twitter while the telecast was on.

It may be recalled that Indian National Congress' Rahul Gandhi had chosen Times Now's Arnab Goswami to interview him on the popular show, 'The Newshour'. The interview attracted lots of criticism as the former was blamed for not being honest and straightforward on the show.

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