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GEC Watch: Star Plus reaches all-time high numbers

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | April 28, 2014
The channel registered record-breaking numbers, nearing the 800000 TVT mark. Its 'Diya Aur Baati Hum' garnered highest numbers so far.

Star Plus, the leading Hindi general entertainment channel, surged further ahead of its competitors, breaking its own records.

Diya Aur Baati Hum

Jai Ho

As per TAM data (HSM, C&S, 4+) provided by a subscriber, Star Plus garnered around 791000 GVTs in Week 16, as compared to 748000 GVTs in the previous week. The channel went way ahead of its competitors on the back of the record-breaking performance of its leading show, 'Diya Aur Baati Hum' and the television premiere of Salman Khan-starrer Jai Ho.

Jai Jo was telecast on April 13 and clocked 7848 TVTs. The channel also launched a new fiction 'Ek Haseena Thi (Monday - Saturday 8 pm) that opened with a viewership of 4400 TVTs on Monday and averaged 3900 TVTs in the week. Six of the programmes of Star Plus featured in the top 10 programmes chart.

Zee TV was next with 473000 GVTs (last week 464000 GVTs). The Zee network channel launched 'Kum Kum Bhagya' (Monday - Friday at 9 pm) which opened with a viewership of 4700 TVTs and averaged 3300 TVTs in the week. One of its shows made it to the top shows' list.

Following Zee TV was Viacom18's Colors that fetched a viewership of 433000 GVTs (last week 451000 GVTs). The channel had aired Femina Miss India 2014 on April 13 at 7 pm that delivered a viewership of 2800 TVTs. Its non-fiction properties, 'Khatron Ke Khiladi' and 'Comedy Nights with Kapil' continued to be in the top list.

Life OK closed the week with 389000 GVTs, as compared to 376000 GVTs in the previous week.

SAB TV and Sony Entertainment Television dropped below the 300000-mark as they registered 266000 GVTs (last week 314000 GVTs) and 244000 GVTs (last week 308000 GVTs) in the week ended April 19.

Star Plus' Diya Aur Baati Hum clocked 14531 TVTs, continuing to be the most watched show on television. It was followed by Jodha Akbar that averaged 10470 TVTs in the week.

At No.3 was Saathiya Saath Nibhana with 9934 TVTs as Colors' Comedy Nights occupied the fourth spot garnering 8457 TVTs.

Next were Star Plus' Jai Ho with 7848 TVTs, Mahabharat with 7727 TVTs and Yeh Rishta Kya Kehlata Hai with 7384 TVTs.

At No.8 was Colors' Khatron Ke Khiladi that got 7253 TVTs, followed by Star Plus' Veera with 6729 TVTs.

The tenth spot on the chart was taken by SAB TV's flagship show Taarak Mehta Ka Ooltah Chashmah that clocked 6476 TVTs.

For the record, the figures mentioned are approximate TVT figures. TVT is television viewership in 1000s (TVR in 1000). It is the average number of individuals in '000s that are available at any given minute of a programme/day part that is under consideration. It captures growth in TV audiences in the country in absolute numbers. The TVR system, in contrast, works on percentages.

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