SMG Convonix appoints Surajendu Sinha as VP and business head

By afaqs! news bureau , afaqs!, Mumbai | In Media Planning & Buying | April 30, 2014
Sinha will be responsible for overseeing all key client relationships and will lead the media team in the West and South regions.

SMG Convonix has appointed Surajendu Sinha as vice-president and business head for the West and South regions.

Surajendu Sinha

Sinha joins SMG from Mindshare, where he was senior director, digital media buying for Mindshare West.

In his new role at SMG, he will be responsible for overseeing all key client relationships and will lead the media team in the West and South regions.

Vishal Sampat, CEO, SMG Convonix says that SMG Convonix has always focused on providing real-time and meaningful digital solutions and it has always believed in staying ahead of the curve.

"Surajendu's addition to the media team will allow us to do that by embracing changes in media and mobile faster. We're focused on attracting reputed and experienced hands to lead our media teams and further bolster our offering. Surajendu fits the bill perfectly and we're glad to have him on board," Sampat says.

Sarfaraz Khimani, COO, SMG Convonix, adds, "Media consumption trends clearly indicate the increasing skew to digital and mobile. Surajendu's addition to the leadership team at SMG Convonix is a reflection of the evolution of the medium and its consumption, and to ensure that our solutions to clients are always impactful and leading-edge."

According to Sinha, the decision for him to join SMG Convonix was easy based on the great work done by the team on digital including SEM, SEO, SMM, display, ORM and analytics for its various clients. "It will be great to be working with a passionate bunch of people with a focus on strengthening the paid media and mobility functions armed with award winning, innovative media offerings and the addition of new revenue streams and benchmarking ensuring better value to be passed on to clients," he adds.

Bringing to the table over a decade of experience in digital media planning and buying in companies like Neo@Ogilvy and Mindshare (Group M), Sinha has handled clients such as Kellogg's, ICICI Bank, Idea Cellular, Ultratech, Birla White, Videocon d2h, HDFC Bank, Diageo and Tata Motors. He led the initiative to incorporate digital videos as an extension to their presence on television, hence opening additional spends on digital versus TV by establishing web GRPs as part of an integrated audio visual planning.

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