Asian Marketing Effectiveness and Strategy Awards (AMES) have announced the shortlisted entries for this year in the four categories including Effectiveness, Digital Strategy, Media Strategy and Data & Analytics.
Ogilvy & Mather leads the pack with 28 shortlisted entries. Out of these, 18 are in the 'Effectiveness' category, four in Digital and six in 'Media Strategy'. Lowe Lintas & Partners has grabbed the second spot with six shortlisted entries, all of which are in the 'Effectiveness' category.
Maxus has three entries in the 'Data and Analytics' category while BBDO also made the cut with three shortlisted entries, all in the Effectiveness category. PHD also has three entries, two in Effectiveness and one in Digital.
JWT has two shortlists in the Effectiveness category; while Blue Hive (Effectiveness), Publicis (Data and Analytics), Mediacom (Media Strategy), Black Pencil (Effectiveness) and Grey (Effectiveness) received a shortlist each.
The 2014 awards ceremony will be held at the St Regis Singapore on May 29.
AMES is a collaboration between Lions Festivals and Haymarket. The awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands.
The annual awards are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.First Published : May 01, 2014