Four Indian agencies win at New York Festivals 2014

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | May 07, 2014
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Crayons and Out of the Box won in the Design category, while Lowe Lintas and Chrome Pictures won in the Film category.

New York Festivals, one of the oldest and biggest global ad award shows, has announced the International Advertising Awards for 2014. Two Indian agencies have bagged 'second prize' in the Design category, while two shortlisted entries have bagged 'Finalist' award in the Film category. The winners were announced on May 1.

New York Festivals

Crayons Advertising's poster campaign titled 'Lamp Shades' for brand Lladro has won the 'second prize', an equivalent of silver, in the Innovative Use of Media sub-category. 'The Presidium Curriculum Book Covers' by agency Out of the Box for Presidium/Marvel Group has also won a silver, in the Art Direction sub-category.

In the Film category, Lowe Lintas & Partners won the Finalist award for 'Help a child reach 5' campaign executed for Unilever's Lifebuoy. Chrome Pictures bagged a Finalist for 'Google Reunion' campaign executed for Google India.

The International Advertising Awards competition received entries from 67 countries around the globe. The Executive Jury comprised of 30 of the most awarded chief creative officers, and selected this year's winning entries through five rounds of live judging from a shortlist that was chosen by the 460-member Grand Jury through two rounds of online judging. NYF's Executive Jury awarded the Best in Show Award, 14 Grand Prize Awards, 70 First Prize Awards, 104 Second Prize, 226 Third Prize, and 868 Finalist Awards.

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